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CKM Włókniarz based its sales only on a stationary store and merchandising stands set up at the stadium during the tournament.
Our goal was to enable online sales, which would help increase the store's turnover and enable shopping fans from both Poland and Europe.
We take care of the products in the store in terms of graphics, copywriting and technology.
What have we done
Pre-implementation analysis and consultation
Designing and launching the online store
Taking product photos
Creation of descriptions for product cards
Category restructuring based on analytical data
Regularly auditing the store's operation
Active participation in the life of the club
We start with the topic step by step:
Our work usually begins with analyzes – we found out what the market needs are and how the competition is dealing with the topic. The next step was to design and launch an online store from scratch (in this case as an additional sales channel). We had over 300 company products at our disposal: both clothing and office supplies, as well as fan gadgets. First, we started taking product photos, then we created carefully tailored descriptions. The priority was also to enable the club to sell passes online
– nowadays the norm in the world of sport.
We made sure that the store is compatible with many devices, we also audited it in terms of UX.
Thanks to our implementations, thousands of fans have the opportunity to purchase club gadgets, as well as seasonal tickets without leaving home.
This was especially important in times of pandemic restrictions, when traditional sales were difficult.
A modern online store allows you to achieve sales success. The norm for Polish e-commerce is 1% conversion. During the 4 years of our cooperation with CKM Włókniarz, we maintain this ratio at over 2%.
The greatest success was obtaining almost 27% conversion (several hundred orders) in one day.
When you love what you do – you are never “at work”. In this case, that statement works perfectly well.
Our team takes an active part in cheering for the white and green. We are also visible as a brand at matches. We created our own jingle, which was broadcast between each race. Our logo has been displayed to several thousand people in many places at the stadium. Television broadcasts made it possible to reach over 300,000 viewers.
We also placed an advertisement for our agency in the official competition program.
We are convinced that the next seasons will be an opportunity to celebrate joint successes, both in terms of sports and business.