
A good e-commerce agency. How to find it?
What is an e-commerce agency and how can it help you? The e-commerce agency…
September 22 2022
Your store has traffic but your customers aren’t buying? You closely observe them in analytical tools, you see that they are watching, clicking and … leaving? Don’t sit idly by, you have to act. How? We have advice!
Online shopping is loved by users mainly because of its availability around the clock, no need to go to the store physically and the customer has an unlimited time to browse. It is definitely better to shop over a cup of tea on the couch in the living room, rather than walking between the shelves and then standing in line at the checkout, thinking that you have to go somewhere else.
What is important and prompts users to buy more often are lower delivery costs, lower online prices than in store, and online discounts and rebates.
The opposite effect is the long waiting time for delivery and high delivery costs.
Check what forms of delivery you offer to your customers, because they have specific expectations. If you do not offer delivery to a parcel locker, it is worth considering, because as many as 77% of the surveyed Internet users choose this form of shipping.
It is similar with returns. The most frequently chosen form of return is a free return to a parcel locker. Other preferred forms are also free options – by courier and self-return to the stationary store.
Make sure that fast and secure payments appear in your store. As much as 70% of users pay in this way. If you can, do not give up payment by traditional transfer. It may seem a bit problematic due to the longer waiting time for the transfer, but still a large group of people use a traditional transfer – mainly women.
There can be several reasons – age, not having an account, and even … a desire to hide the purchase from my husband. So if your offer is directed mainly to women, a traditional transfer should be included in the payment list.
It is similar with returns. The most frequently chosen form of return is a free return to a parcel locker. Other preferred forms are also free options – by courier and self-return to the stationary store.
Let’s take a look at what influences the user’s decision to choose your store.
The most important factors are related to the costs incurred. Attractive product price and low delivery costs. Positive experiences are next, so it’s worth taking care of good UX.
But before the user decides to choose your store from the competition, he has to trust you. Your credibility as a seller is a key element here. If you do not inspire confidence, even the lowest prices will not persuade the user to buy.
As you can see, there can be many reasons for this. We hope that we have managed to show the direction in which your analyzes should go. However, if you have the impression that you meet all these conditions, and your online store still does not bring you a satisfactory income – perhaps it is worth digging deeper and looking for other reasons. If you like, we’ll be happy to talk about it.
UX specialist. She audits the websites of online stores. Carries out analyzes of user behavior with the help of qualitative data in order to optimize the conversion as much as possible.
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