How to find a good copywriter?
Why does your brand need a good copywriter? If you run an online business,…
Stay a while and listen ...
The primary goal was to increase sales. The Meblowa1 brand already had an established position on the Allegro platform, but there was no online store that would bring satisfactory profits. We decided to conduct a solid audit, thanks to which it was possible to carry out specific steps towards the company's development.
What have we done
Updating the store design
Implementation of personalized modules
Conducting audits (allegro, UX, technical, marketing)
SEO audit implementation
Implementation of a communication strategy
Starting social media communication
Our first task was to conduct a multi-level audit.
Meblowa1 had its own website, but in terms of UX, we noticed a few challenges there.
In total, we have performed several audits – relating to technical issues, communication style or the quality of product photos. All these aspects later had a huge impact on sales results.
We used solutions that were adapted to the individual needs of the client and his business. One example is the difference in the availability of individual products – some furniture is available within a few days, while others have longer waiting time. We have implemented a solution that made it possible to display appropriate messages in both cases depending on the place (product card or basket) and different scenarios (furniture with several delivery dates in one purchase).
It is also impossible not to notice the differences in the design of the store, which we have given a modern look. You can see at first glance that it has undergone quite a revolution.
In cooperation with our partner, we started work on the implementation of SEO activities. As a result, the Meblowa1 store began to be better positioned in the network, which resulted in more traffic in the store.
Throughout the period of cooperation, we provided the company with marketing support, suggesting to start activity in social media. A communication strategy was also created, as well as graphic templates for posts. At this stage (March 2022), we are starting a joint activity on Facebook and Instagram with the number of 2637 followers (FB) and 887 (IG). The effects should be noticeable after a few months.
The effects are on the desk
The noticeable increase in sales is a result that speaks for itself.
The Meblowa1 brand is developing very well, expanding both the product offer and … the group of customers. We are convinced that our activities in social media will help to increase the reach even more effectively and will contribute to increase of the acquired profit.
Below is a chart showing obvious changes in the company’s sales.
We like situations in which cooperation with the client is based on a sincere relationship, and this is the case here. It is worth mentioning that the content for this article was created on a keyboard placed on … a desk from the Furniture Collection. This is probably a sufficient recommendation?