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August 17 2022
The menu is undoubtedly one of the most important elements in your store. What form it will take largely determines how your website will be perceived in terms of ease of navigation and navigation. If categorization is black magic for you, read this article to the end – get inspired!
What should the menu for an online store be like?
Transparent? That’s for sure!
Make it easy to reach individual product groups? Of course!
Categories should be named to match the content. Of course, you can afford a certain amount of creativity that suits your industry, but prioritize readability, not the word-forming drive of your copywriter. Avoid using names like “other” or “different”, as that means nothing to the users, let alone the robots visiting your store.
There should be a contrast between the menu and other content on the page so that the bar attracts the eyes of users. If the page is extensive, the menu should move along with the traffic when scrolling – in this way you respect the user’s time and care for his comfort.
Find out how the giants do it – e.g. Google. It is worth using its taxonomy. What is this?
A taxonomy is nothing but the classification and categorization system used by Google to organize products in the purchasing channel. Take a look at the giants in your industry, check how the competition, which is “top of the top”, does it.
It will not be easy, but we can promise you that the results will exceed your expectations.
However, if you do not have time, let the professionals act. We are happy to work so that your store’s menu fulfills its role, just like the menu in the best restaurant.
The most popular menu in the form of a horizontal bar at the top of the page. Remember to limit the number of tabs and name them appropriately to make navigation as intuitive as possible. “Contact” is usually placed on the right, and the most important elements on the left, because this is where the user’s eye is directed first. Ask yourself what your customer needs in the first place and put the answer in the form of an appropriate menu tab.
It works great when you want to put a lot of elements in it. It allows you to expand more categories without loss of readability. However, remember not to overload the page with too much information in this case.
You’ve certainly seen the icon of three horizontal lines resembling this popular sandwich. This menu is most often used in mobile versions of the website, because the icon does not even require adding the name “menu”. However, it may be difficult for some users to locate.
A seemingly easy task can cause a lot of trouble. Below you will see a list of tips to consider when designing e-commerce navigation:
The purpose of the transaction menu is to direct customers to the product they are interested in as painlessly as possible. The sooner the customer reaches the product they are interested in, the more likely they are to buy it. Getting to the desired item by the user is crucial, however, many more elements increase the motivation to buy the user.
Contact specialists who will explain what to do, step by step. The menu for an online store is an important topic that should be taken care of before your store is shown to the world. However, if you notice imperfections after some time, it is worth performing a professional audit that will help you estimate the elements to be changed.
UX specialist. She audits the websites of online stores. Carries out analyzes of user behavior with the help of qualitative data in order to optimize the conversion as much as possible.